Under the agreement, the Haier logo will feature prominently on Al Ahly's official first-team jersey - a significant branding milestone for a club that carries unmatched weight on the continent.

The partnership puts Bafana Bafana in notable company. Argentina, Portugal, and Italy are among other national teams already in the Socios.com ecosystem.

NBS Bank will activate its Easy Wallet and mobile banking platform at fixtures across all four regions, targeting communities with limited access to formal banking services.

Under the deal, Hudl will have exclusive rights to video and data from Young African Promises' Future Talent Tournaments - two U18 competitions held annually in Accra, Ghana.

Qatar Foundation will also serve as Presenting Partner of the BAL's Ubuntu Trophy. The foundation's logo will also appear on the back of all BAL game uniforms.

The British sportswear brand set to supply the club's official match kits, training wear, and lifestyle apparel for the 2026/27 season.

The partnership, disclosed by Google's MENA team, will use Gemini's multimodal capabilities to deepen engagement between the Atlas Lions and their global fanbase.

The government plans to put roughly 100 engineers and several thousand youth through cloud skills training, a program announced by Alioune Sall, Minister of Communication, Telecommunications and Digital Economy.

Nairobi-based side secures three-year partnership with Dignity Furniture as they prepare to compete in the Kenya Cup.

The Rwanda Premier League has signed a new title sponsorship agreement with Bank of Kigali, marking one of the most significant commercial partnerships in the league's history.

The telecoms group has backed the competition since 2019, stepping in after South African Breweries ended its association - through its Brutal Fruit brand - following the 2018 season.

As the Pearl of Africa Golf Series continues to scale, partnerships of this nature are expected to play a central role in shaping its commercial trajectory and positioning within the regional sports market.

From 1 July 2026, the club's training centre at Darsley Park will be renamed "The KNOX," marking the first time Newcastle United has sold naming rights to its training ground.

The launch positions Kaizer Chiefs within a growing cohort of African clubs formalizing women's teams, as governance bodies, sponsors, and clubs increasingly converge around the commercial and developmental potential of the women's game.

FLEXX, founded in 2020 and headquartered in Abidjan, will produce lifestyle merchandise and exclusive team ranges comprising more than 20 designs.

The platform is designed to address gaps in healthcare access, financial planning, and long-term security for athletes in Kenya.

The partnership links national team travel operations with Morocco’s multi-billion dollar airport expansion, positioning the country for increased international football activity.

The new youth football academy in South Africa, deepens the international investment into player development pathways on the continent.

The partnership will see the competition rebranded as the Maple Ridge Discover Sport Presidents Cup through 2029, marking a commercial step-up for one of South Africa's leading showjumping events.

The strategic partnership will establish international development pathways for junior players, in a move that deepens sports cooperation between Kenya and France.